Managing microinsurance distribution

Short Course

Wednesday, October 7, 2020 to Thursday, October 8, 2020

Distribution is a particularly important question for those looking to deliver insurance to low-income people. With low margins, insurers need to find low-cost channels that can reach clients in large numbers. These challenges mean that insurers need to think differently about microinsurance distribution. This training will help equip insurers with a good understanding of the wide range of distribution possibilities, and provide them with tools and knowledge needed to establish and manage a distribution strategy.


Training Objectives:

By the end of this course, participants will be able to:

  • List a range of options available to access the low income market. Understand their strengths and weaknesses in order to select suitable channels to work with
  • Process practical tips on how to maximise the role of the distribution partner throughout the value chain
  • Practice developing a value proposition for the distribution partner that takes into account  needs and expectations
  • Develop a partnership agreement that aligns interests and practice tools to manage the distribution partnership 
  • Practice designing sales force training, incentives and monitoring.
  • Develop a distribution plan for a current microinsurance product
Who could benefit from the training:
  • Insurers and intermediaries (brokers)
  • Departments within the organisation that deal with microinsurance, mass insurance, affinity and commercial departments, microinsurance sales teams
  • Operational and mid-level management staff

To provide practical knowledge of distribution channels, the participative sessions will utilise a combination of case study analyses, small group activities and discussions and roleplay.


Organizer Impact Insurance Facility
Related Region / Country Africa /
Related Resources Course page  -  English (en)

Keywords Microinsurance

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28/09/2020 to 30/10/2020
07/10/2020 to 08/10/2020
09/11/2020 to 20/11/2020
16/11/2020 to 20/11/2020
Washington, DC - United States
16/11/2020 to 20/11/2020
Washington, DC - United States