Why bother with product development?
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This briefing note emphasises that microfinance is still too "product driven" and needs to change to a market driven approach that will identify and meet customers needs on a profitable basis. Microfinance institutions are reminded that in the commercial world, companies that have simply marketed a product without reference to customers' requirements have soon closed.
The note concludes with details of all the materials that are available on the MicroSave-Africa website to help institutions improve their approach to product development.
|Year of Publication||2000|
|Number of Pages||2 pp.|
|Region / Country||Global /|
|Primary Language||English (en)|
|Keywords||Product Development, Agricultural Microfinance|