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MTN MoMo Pay Merchant Payments: Expanding Women’s Mobile Money Use in Ghana

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MTN Ghana launched a merchant payment service in January 2017 called MoMo Pay to increase mobile money use in markets and drive financial inclusion. BFA Global designed and coordinated a case study, together with GSMA, to assesses the impact of MoMo Pay on female merchants and customers in Ghana. The study includes key takeaways relevant for other mobile money providers interested in using a merchant payment service to expand women’s mobile money uptake and use, and to reduce churn.

Document Information

Document Type Case Study
Year of Publication 2020
Publisher BFA Global and GSMA
Number of Pages 24
Region / Country Africa / Ghana
Primary Language English (en)
Keywords mobile money, Gender
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