Credit to Merchants: Tienda Pago's Digital Solution for Fast-Moving Consumer Goods

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This case study aims to extrapolate some preliminary lessons from Tienda Pago’s model, including its challenges and potential for scale. The study is informed by distributor and customer interviews and qualitative research, which sought to map characteristics of merchant clients and analyze both drivers and barriers to product usage and uptake.

Document Information

Document Type Case Study
Author Martha Casanova
Year of Publication 2019
Publisher International Finance Corporation (IFC)
Number of Pages 32 pages
Region / Country Global /
Primary Language English (en)
Keywords digital financial services, Financial Inclusion
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