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A Change in Behavior: Innovations in Financial Capability

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The report “A Change in Behavior: Innovations in Financial Capability” reviews the current landscape of financial capability interventions and it highlights a trend in its early stages that ties financial capability interventions more closely to actual customer behavior, especially at critical decision-making moments, when signing up for and using financial products. This trend also takes into account insights about how people learn and the kinds of support they need to achieve their goals. Expanding this behaviorally-informed approach, which is already occurring to varying degrees, will require creativity beyond the traditional modes of financial education that dominate the scene, and it will require greater involvement by providers, who are uniquely placed to meet clients at those critical decision moments. 

A Change in Behavior: Innovations in Financial Capability  -  English (en)

Document Information

Document Type Report
Author Julia Arnold and Elisabeth Rhyne
Year of Publication 2016
Publisher Accion
Number of Pages 47 pp.
Region / Country Global, Americas, Asia / India, Mexico
Primary Language English (en)
Keywords Financial Services, Product Development
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