Understanding Youth and their Financial Needs

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The SEEP YaFS Working Group collected and analyzed findings from recent market research studies of young people conducted in multiple countries. Understanding Youth and their Financial Needs presents a synthesis of these findings. It is derived from market data from youth related programs in covering twenty two countries. Additionally experts from twelve practitioner organizations, members of SEEP’s YaFS working group, contributed in different capacities to the analysis and interpretation of these results for the broader industry.

The Understanding Youth and their Financial Needs publication provides deep insights into the financial decision making behaviors of youth (e.g., spending, saving, and borrowing) at three different levels—the client level, market segmentation level, and institutional level—and shows how these behaviors can inform the design of financial and education support services. At the client level, the synthesis examines youth financial behaviors that are influenced by young people’s income flows, expected contributions to their families, and experience and perception of formal financial services. At the institutional level, it examines how different market segments (e.g., current life stage and/or age, gender, enrollment status, and geographic location) affect youth financial behaviors and consequently the design of both delivery mechanisms and products.

Insights into the money flows and financial behaviors of youth provide an important launching point for FSPs to design appropriate and sustainable youth-friendly products. They can also serve as a reference for policy makers seeking to develop, promote, or strengthen new or existing youth programs within their respective countries.

Understanding Youth and their Financial Needs  -  Anglais (en)

Document Information

Document Type Paper
Auteur Youth and Financial Services Working Group
Year of Publication 2013
Éditeur The SEEP Network
Arlington, VA 22209, USA
Nombre de pages 55 pp.
Région / Pays Globale /
Langue principale Anglais (en)
Mots-clés Renseignements Financiers, Investment Decisions
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