Designing Successful Distribution Strategies for Digital Money

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This paper documents the variety of ways in which digital financial service providers in developing countries have assembled and managed networks of retail stores as their agents for cash in/cash out payments and for account and product sales. The seven case studies are used to illustrate how optimal channel structures differ and develop in changing markets in order to meet the strategic objectives of diverse institutions. This paper aims to help providers understand the strategic considerations involved in the design of an agent network and the different models that are currently being used in the market. It also demonstrates the dynamic nature of agent networks, and illustrates how others have augmented them over time.

Designing Successful Distribution Strategies for Digital Money  -  Anglais (en)

Document Information

Document Type Document
Auteur Ignacio Mas and Mike McCaffrey
Year of Publication 2015
Éditeur The Helix Institute of Digital Finance
Nombre de pages 36 pp.
Région / Pays Globale /
Langue principale Anglais (en)
Mots-clés digital finance, digital money, digital financial service, Services Financiers
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