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Planning and designing rural markets

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Upgrading rural markets is one way to improve access to marketing opportunities. This guide is designed to assist community planners, rural engineers and agricultural extension units to formulate and implement relevant market-development plans.

The types of issue covered in this guide include how to design markets that meet a community’s social and economic needs; work with communities to identify their marketing problems and to choose a site for a new market; use appropriate and simple methods to survey and plan the site layout and to design market buildings; prepare a market-development proposal and make budget estimates; undertake simple social and economic feasibility studies; look for financing and construct the market; and manage, operate and maintain the market.

Document Information

Document Type Book
Autor Tracey-White, J.
Year of Publication 2003
Editor Food and Agriculture Organization of the United Nations (FAO)
Número de Páginas 138 pp.
Región / País Global /
Idioma Principal Inglés (en)
Palabras clave Marketing, Planificación
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