What do your customers need?

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This useful document, based on extracts from "Getting Down to Business" by Uschi Kraus-Harper and Malcolm Harper, explains how even micro entrepreneurs need to find out what their customers want and can do simple market research. The note also provides a summary of the four "Ps" of the marketing mix and some rules for successful marketing.

Document Information

Document Type Paper
Autor Kraus-Harper, U.; Harper, M.
Year of Publication 2005
Número de Páginas 2 pp.
Región / País Global /
Idioma Principal Inglés (en)
Palabras clave Estudio De Mercado, Marketing
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